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Internet Marketing

SEARCH ENGINE OPTIMIZATION (SEO)

SEO, or search engine optimization, helps ensure that your website is listed in a prominent spot on the search engines results pages when a user types in words or phrases relevant to the products or services a website offers. The goal of SEO is to optimize the content of a website so that it shows up in the top spot on the first page in the “organic” or unpaid search results returned by search engines.Read More

SEARCH ENGINE MARKETING (SEM)

This practice is similar to SEO in many respects, except that it aims to obtain traffic and online visibility through paid search advertising, such as pay per click listings, rather than unpaid efforts. Sometimes the term SEM is meant to encompass the SEO, but they are two separate techniques with the ability to be utilized together in order to increase a website’s ranking on search engine results pages. Read More

SOCIAL MEDIA MARKETING (SMM)

This procedure often goes hand in hand with SEO and SEM, as it essentially refers to gaining traffic and website visibility through a website’s social media accounts, such as Facebook and Twitter. SMM initiatives focus on creating “shareable” content and posting that content to a business’s social networks, with a goal of gaining customers as a result of increased traffic to the website. Read More

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