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Search Engine Optimization

What is Search Engine Optimization?

SEO, or search engine optimization, is the process of ensuring that a website or webpage will show up on the results pages of search engines such as Google or Bing when a user types in words or phrases relevant to the site. The goal of SEO is to make sure that your website appears in a competitive position, ideally the top spot on the first page, in the “organic” or unpaid search results returned by search engines.

SEO is integral to a business’ success in today’s web-based world; all businesses must have a website, but a site alone usually isn’t enough. To remain competitive, business owners must ensure their website is recognizable by search engines and will show up on the search results pages. When your website is featured in a more prominent spot, it increases the likelihood that people will visit your site, which will hopefully bring in more customers.

SEO Can Help Grow Your Business

Liquori Co can help drive traffic to your site and boost the online presence of your business. Our SEO experts can optimize your site and its content- in other words, the SEO specialists at Liquori Co will raise your website’s online visibility. Our employees are highly skilled in all aspects of Information Technology and Internet Marketing. It’s our job to help your business website jump to a more ideal location on the search engine results pages; we have the experience and ability to employ a variety of tried and true optimization tactics to accomplish and provide maintenance for any type of project.

Countless websites are in competition for the coveted number one spot on the first results page, and getting there is no easy feat. So, how can you improve the chances that a search engine will recognize your site and place it in a competitive spot?

There are numerous strategies we employ here at Liquori Co to improve your website’s ranking in the search results. We will work with you to come up with a customized plan that best suits your needs, so you can spend less time on SEO and more time on your business.

Search Engine Optimization Basics

Where is your business located and what does it offer?

Before anything else, it’s important to decide which specific geographic area and product or service (that you offer) you would like to target. This first step can greatly impact the success of any SEO efforts, as larger national markets are the most competitive and therefore require a sizeable budget and a more aggressive approach than niche markets to have a fighting chance at competing for a prime spot.

One common SEO practice is posting content that’s rich in keywords related to your business and geographical area. For example, if you are an attorney who practices family law in Queens, keywords you may want to utilize in your site content – as a blog or regular site page – would be “family law attorney Queens.” It’s also important to incorporate related keywords for products/services you offer, such as “divorce attorney,” “child custody attorney,” and so on. Using keywords is important since Google browses the copy written on websites in order to determine the relevance of your site to a person’s search on Google (or another search engine).

Showing up as close to the first listed result as possible may prove to be integral to the success of your business, as the further down on the results page your business is, the less likely it is that a potential client will find you.

Contact the SEO Experts at Liquori Co

The SEO specialists at Liquori Co can help your business become more visible on search engines results pages and therefore, those searching online for a product or service relevant to your business. Contact us at 877-659-8498 to discuss how we can help search engines recognize your website, so you can begin reaping the benefits of an improved online presence instead of losing business to your competition.

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