Social Media Marketing
Social Media Marketing is a practice normally used in conjunction with SEO (search engine optimization) and SEM (search engine marketing)- the main objective being to gain traffic and website visibility by using the website or business social media accounts as a medium for marketing. Facebook and Twitter are among the most popular social media platforms, but what platforms “work” for certain businesses/websites may not be suitable for others. SMM campaigns primarily focus on creating “shareable” content and posting that content to a business’s social networks. The goal is to drive users to a website, and therefore gain more customers.
Unlike search engine marketing, such as pay-per-click, SMM falls under the umbrella of earned media, like SEO, rather than paid media. The term social media includes all platforms- Facebook, Instagram, Twitter and even Pinterest, as well as others- yet each one differs in the way it allows users to share information with their followers. For example, you can invite people to events on Facebook, but the same can’t be said for Twitter, which allows users to share posts no more than 140-characters long, in addition to photos. Due to the disparity among platforms, SMM isn’t a one-size-fits-all approach. Each business will find success using certain platforms depending on the type of business or website it is, as well as the target audience/customer-base, and a variety of other factors.
Through Facebook, Twitter and LinkedIn, a user (business/website) can not only share photos, but also has the ability to link to their own content and content from reliable sources. At Liquori Co, we’ll establish which platforms and practices will be most effective at conveying your brand’s message.
How can social media benefit a business?
Becoming active on social media can help a business further establish its brand and improve brand awareness; increase its online authority, allowing the website to become more attractive to search engines, and boost customer loyalty, among many other benefits.
Search marketing and social media are inter-connected in that social media serves as a means of discovery for users, who will read or click news stories and other content related to an interest or need, for example. In addition, the use of social media can help a website/business build links that support its SEO efforts.
Perhaps the most important goal of social media is engagement. Customers or stakeholders are afforded the opportunity to interact with a company through social media. Want input on a potential new product? Want to find out if there’s a need for additional products or services you’ve been considering? Social media can help a business do just that. Engagement is an essential piece of the puzzle when it comes to SMM.
The professionals at Liquori Co can help drive traffic to your site through SMM and a variety of other methods. Our experts are highly skilled in all aspects of Information Technology and Internet Marketing.
Contact the SMM Experts at Liquori Co
Call us at 877-659-8498 to discuss how we can help establish or build your presence on social media, so you can begin focusing on your main priorities and leave the internet marketing to the experts.