What is Responsive Web Development and Why is it Important?
As technology continues to develop, more consumers are beginning to browse the web and make purchases on mobile devices. In fact, there are over 1.2 billion people accessing the Internet on mobile devices and 61 percent of people favor companies that offer a good mobile experience. Needless to say, if your business doesn’t already have a mobile version of its website, you could be losing sales and deterring customers.
Effective mobile websites must adapt to each device. With a multitude of devices on the market, from smartphones to tablets, it can be hard to design a mobile site that looks great on all screens. Instead of creating a custom mobile website for each type of phone and operating system like iPhone, Android and Blackberry, a different type of web programming strategy is used. It’s called responsive development.
Responsive web development is a relatively new approach to web design. This type of programming allows the website to respond and adapt to the user’s behavior and type of device.
How Does It Work?
Responsive development uses flexible grids, layouts, images, and special CSS media queries to create a seamless experience for users when they switch from viewing a website on their laptop to their smartphone or tablet. It’s designed to flex, and automatically adjust the size and resolution of images to the size of the device being used. This eliminates the need to create custom mobile pages for different types of devices.
However, responsive development is not just adjusting screen resolutions and automatically resizing images, it’s a revolutionary way of designing web pages that incorporates a variety of important aspects.
The basic principles of responsive web development:
- Adjustable screen resolutions– Many devices, especially the iPhone, have the ability to seamlessly switch from landscape to portrait views when browsing a website. To make sure that images do not break layouts and look distorted, programmers must build fluid grids and flexible images within the CSS code. This will help create an elastic website, adaptive to the user’s every move.
- Flexible images– Images must be able to adapt to various screen sizes. To do this, the developer must adjust the CSS code to allow images to display at the maximum width for each specific screen or browser. This means that if the screen width is smaller, the image with adjust 100% to the size of that screen.
- Custom layout– In some cases where serious sizing changes are required, it’s best to change the layout completely. This means the developer will have to create a new style sheet using CSS coding to ensure the elements will adjust appropriately.
- Hiding Content– To make sure mobile versions do not look cluttered, it may be necessary to hide certain content from the original website. Picking and choosing what users see on the mobile site is one of the most important aspects of responsive web development. To do this, the programmer must adjust the CSS code to feature more focused content, easily accessible navigation and multiple lists of information.
How We Use Responsive Design
At Liquori Co., we strive to deliver excellence by creating innovative, adaptive websites that showcase your company’s best assets. We understand that the world of technology is constantly changing, so we create websites with timeless designs that can blow your competition out of the water. The world is going mobile and we want you to be a part of it.
Contact Liquori Co. today for a free consultation. Our website architects and consultants will take the time to review your website, listen to your concerns, and create a plan that’s best for you. Call us today to see how we can help your business succeed in the world of mobile!